YouTube is still growing, so many analysts predicted that it would reach its peak at the end of 2010, and it is being used in so many different ways; education, information, marketing, comedy, revolutions, the applications for YouTube are almost endless. It is because of this endlessness that we, as PR practitioners, need to evolve in the way we use YouTube. There is no use in making an amazing video that informs the public about the new company you work for if nobody watches the video.
The problem with video’s going viral is that you need to get them to that viral stage. How do we do that? Is there an exact formula to make it happen or is it just fate that it occurs?
PR is moving into new waters that we need to tread lightly in. Online media can either make us or break us.
With the rise in popularity of YouTube, many Public Relations organisations are using viral videos to reach audiences much faster and more efficiently than other media outlets.
Recently, shopping giant Westfield has posted a PR video on YouTube in celebration of ‘100 years of…